El Artista Cigars has announced a rebranding effort and an expansion of its’ cigar lines. The company will now be known as Artista Cigars.
“The shift from El Artista Cigars to Artista is a natural progression for the company,” announced Ram Rodriguez, president of Artista Cigars. “We are simplifying, modernizing, and moving forward with a bold new initiative. We are so proud of the success we have with individual brands such as Buffalo TEN and Big Papi, and now is the time to have our own brand name. We have created a new Master Brand under which new blends are being introduced this year and more will soon follow.”
“The series segmentation strategy helps retailers and consumers see our progression over the last ten years and draws a clear line for the future,” states Kevin Newman Vice President at Artista Cigars. “The addition of a Master Brand is big step towards a bright future for Artista. Of course, we plan to support our existing Factory Classics & Rugged Country series by continuing to produce these existing lines – they have a huge fan base – in the coming years our focus will be on growing the Artista Series, launching creative projects through Artista Studio Works, and occasional new releases in the David Ortiz Series.”
The new Artista Cigars will also include an ARTISTA master brand with the ARTISTA Harvest and ARTISTA Midnight making their debuts this year.
“For the Artista lines we challenged ourselves to make something different. We spoke with our Factory Team and worked with our Agronomist. We asked them to seek new materials, source often over-looked tobaccos, and asked our best artisans to help us develop something wholly different,” said Newman.
