General Cigar has announced the entire Sancho Panza line of cigars has been updated.
“Sancho Panza has always been a dependable, tried and true smoke, where the first puff is the same as the last. Cigar culture has evolved and so has the desire for dimensional smoking experiences that deliver a multitude of experiences in one cigar,” commented Matt Wilson, senior brand manager of Sancho Panza. “With this in mind, we tapped the creative juggernaut known as Matt Booth to collaborate on the Sancho blends, and the look and feel of the brand. With Sancho, it is as important to us to respect the traditionalist as it is to embrace the modern smoker, and we feel we’ve ticked the boxes for both.”
“The re-launch of Sancho Panza marks an exciting turning point for this iconic brand. By elevating brand aesthetics, investing ourselves into the realization of intelligent blend expressions and putting the force of our ground pounders behind this brand in the streets, we are taking Sancho Panza to a new lifespan and beyond. I am extremely proud of the work that the entire team has done to bring these new expressions to life. And I look forward to witnessing the brand’s newfound potential,” said Booth.
The three available lines include:
Sancho Panza Original consists of Dominican, Nicaraguan and Brazilian Matafina filler with a Mexican San Andres binder and a Honduran Connecticut wrapper. It’s available as a Robusto (5 1/2 x 50), Toro (6 1/2 x 52) and Gigante (6 x 60) with each cigar ranging from $6.69 to $7.59.
Sancho Panza Double Modero has Nicaraguan and Dominican filler with a Nicaraguan Esteli binder and an Ecuadorian Sumatra wrapper. It’s available as a Robusto (5 x 50), Toro (6 x 52) and Gigante (6 x 60) with each cigar ranging from $7.49 to $9.49.
Sancho Panza Extra Fuerte is made with Nicaraguan and Dominican filler with a USA Connecticut Broadleaf binder and an Ecuadorian Sumatra wrapper. It’s available as a Robusto (5 x 50), Toro (6 x 52) and Gigante (5.88 x 60) with each cigar ranging from $7.49 to $9.49.
All three blends are available in 20-count wooden boxes.
