Three years ago, Joya de Nicaragua celebrated its 50th anniversary and released one of the most iconic blends in its portfolio, Cinco Decadas. As a commemorative cigar, Cinco Decadas pays tribute to the incredible individuals who have shaped the company, and the Nicaraguan cigar industry, over the last 53 years. Each year since 2018, Joya de Nicaragua has released annual limited editions of Cinco Decadas. The 2021 Cinco Decadas edition will be showcased by Juan Ignacio Martinez, Executive President of Joya de Nicaragua, and the Drew Estate team during Freestyle Live: Special Edition on May 6, beginning at 7 p.m. Eastern on Drew Estate’s Facebook page (facebook.com/drewestatecigar).
Each vitola is named to represent a milestone or individual. Diadema (6 x 54, Perfecto) was the first shape ever made at the factory. El General (7 x 50, Churchill) represents one of the pioneers of tobacco in Nicaragua. El Fundador (6 x 54, Toro) was introduced in 2019 as a tribute to the founders of Joya de Nicaragua.
“As we have always said, this is the best cigar that comes out of Joya de Nicaragua’s factory in Estelí. That is why we pay so much attention in guaranteeing that every annual batch has the same quality level as the first one we sold in 2018. This year, global demand of cigars is surging, however, we remain true to ourselves, and we are selling the number of cigars that can be rolled with the Cinco Decadas standards,” Martinez says.
The 2021 Cinco Decadas limited release will be available beginning in July and it will feature 600 boxes each of the Diadema, El General and El Fundador vitolas. These cigars will be sold exclusively to Drew Diplomat Program participants in the United States. MSRPs for the cigars are: Diadema $20.40/cigar; El General $19.50/cigar and El Fundador $20.40/cigar.
“Each year, I look forward to the Cinco Decadas release,” says Joya de Nicaragua’s Field Market Manager, Sarah Hearton. “It is not only a beautifully constructed line of cigars, but truly represents the history, growth and triumph that Joya de Nicaragua has had over the last 50-plus years.”
The Joya de Nicaragua Cinco Decadas and all of the #DEBonanzaTakeover releases can be found at www.drewestate.com/de-bonanza-takeover
